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Course Overview

A digital marketing course focused on media buying teaches you how to plan, execute, and optimize advertising campaigns across different digital channels. You'll learn about different advertising platforms and technologies, target audience research, campaign objectives, media planning, ad creation, tracking and measuring campaign performance, managing relationships with publishers and media partners, and advanced topics such as programmatic advertising, retargeting, and attribution modeling. The course equips you with the skills and knowledge you need to create effective digital advertising campaigns that align with your business goals.

The course may also cover industry best practices and case studies of successful media buying campaigns. By the end of the course, you should be able to create and execute effective digital advertising campaigns that reach your target audience and drive results for your business.

Course Objective

  • Understanding the digital media landscape: Learners will gain an in-depth understanding of the various digital media channels available, including social media, display advertising, search engine marketing, and programmatic advertising.

  • Developing media plans: Learners will learn how to develop effective media plans based on client objectives, target audience, and budget constraints.

  • Using media buying tools: Learners will be introduced to various media buying tools and platforms, such as Google Ads, Facebook Ads Manager, and DoubleClick, and learn how to use them to optimize campaign performance.

  • Executing and optimizing campaigns: Learners will gain practical experience in executing digital media campaigns and using data to optimize performance, including adjusting ad creatives, targeting, and bidding strategies.

  • Measuring and reporting campaign results: Learners will learn how to measure the effectiveness of their campaigns and report results to clients, including key performance indicators such as reach, engagement, conversions, and return on ad spend.


Media Buy Empathy Map, Planning, Customer Persona


Data Driven Marketing


Facebook Ads


Google Ads


Youtube Ads


Tiktok Ads




Native Ads


Optimization and Techniques


Ad Fraud and Brand Safety


Tracking Analytics

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