Understanding the basics of Google and YouTube marketing: This includes understanding how Google and YouTube work, how they are used for marketing purposes, and the key metrics used to measure success in these platforms.

Developing effective Google and YouTube marketing strategies: Students will learn how to develop and implement effective marketing strategies for Google and YouTube, including search engine optimization (SEO), pay-per-click (PPC) advertising, video marketing, and social media marketing.

Creating engaging content for Google and YouTube: The course may cover how to create compelling and engaging content for Google and YouTube, including video production, writing effective ad copy, and designing effective landing pages.

Analyzing and optimizing Google and YouTube campaigns: Students will learn how to analyze and optimize their Google and YouTube campaigns using data and analytics tools to measure success, identify areas for improvement, and make data-driven decisions.

Keeping up-to-date with Google and YouTube marketing trends: As Google and YouTube are constantly evolving, the course may cover how to stay up-to-date with the latest trends and best practices in these platforms to ensure that marketing efforts are effective and relevant.