Course Overview
This course is for advanced level who wants to learn how to run social media platform marketing such as Facebook/ Instagram to drive traffic to their webstore or landing page and turn them into paying customer .
The course also covers conversion tracking with the Facebook pixel, and retargeting users who have previously interacted with your brand's page or website. Plus, learn how to use the Power Editor to quickly duplicate ads with different targeting or imagery, and move ads between accounts. And last but not least, Megan reveals tips for mimicking A/B testing of ads and generating more leads.
Course Objective
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Learn how to create High Converting Website that gets you more Leads, subscribers and sales
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Walk-through setup, configuration, creating Ad Copy, adding your keywords, and optimizing your ads to drive traffice to the Webiste
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Learn Facebook Ads for E-commerce, use Custom & Lookalike Audience to expand your Reach. Learn Retargeting techniques that reel in customers.
01
Entrepreneurship Mindset
02
Digital Marketing Concept
03
Sales Funnel
04
Paid Media, owned Media and Earned Media
05
Branding/ Marketing in Social Media
06
Facebook/instagram for Business Marketing
07
Facebook Algorithm
08
Strategies of Content Creation
07
Ads Campaign Planning and Strategies
08
Facebook / Insta Ads Structure
09
Facebook Ads Optimization
10
Narrow Audience and Narrow Further
11
Facebook Ads Retargetting
12
Facebook Messenger Marketing
13
Whatsapp for Business
14
Implementation and Exam
15
Facebook Ad Total Value
16
Facebook Pixel
17
Briefly on Shopify and WooCommerce store setup
18
Facebook Conversion Ads Strategies
11
Winning Ads Fomular
12
Advanced Facebook Ads Analysis
13
Advanced Ads Scalling
14
Final Project and Examination