
Course Overview
In a beginner level social media marketing course, you'll learn the basics of social media marketing and how to develop a strategy that aligns with your business goals and target audience. You'll also learn how to create engaging content, run social media ads, measure success using analytics, and use social media management tools. The course will also cover best practices and successful case studies to help you understand how to implement effective social media marketing strategies.
In addition, the course will teach you how to use various social media platforms, such as Facebook, Instagram, Whatsapp Business etc, to promote your business effectively. You will also learn how to stay up-to-date with the latest social media trends and incorporate them into your marketing strategy.
Course Objective
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Know how to use Social Media Marketing and Ads function to improve post efficiently, endorse your page and gain sales at a low cost
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Learn to define your target audience to ensure that your ads are shown only to the people who are interested in the products of your business.
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Learner are able to construct a functional and attractive Facebook page and instagram. Know how to read the ads metrics data in order to optimize and increase conversation rate.
01
Entrepreneurship Mindset
02
Digital Marketing Concept
03
Sales Funnel
04
Paid Media, owned Media and Earned Media
05
Branding/ Marketing in Social Media
06
Facebook/instagram for Business Marketing
07
Facebook Algorithm
08
Strategies of Content Creation
07
Ads Campaign Planning and Strategies
08
Facebook / Insta Ads Structure
09
Facebook Ads Optimization
10
Narrow Audience and Narrow Further
11
Facebook Ads Retargetting
12
Facebook Messenger Marketing
13
Whatsapp for Business
14
Implementation and Exam