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Course Overview

In a beginner level social media marketing course, you'll learn the basics of social media marketing and how to develop a strategy that aligns with your business goals and target audience. You'll also learn how to create engaging content, run social media ads, measure success using analytics, and use social media management tools. The course will also cover best practices and successful case studies to help you understand how to implement effective social media marketing strategies.

In addition, the course will teach you how to use various social media platforms, such as Facebook, Instagram, Whatsapp Business  etc, to promote your business effectively. You will also learn how to stay up-to-date with the latest social media trends and incorporate them into your marketing strategy.

Course Objective

  • Know how to use Social Media Marketing and Ads function to improve post efficiently, endorse your page and gain sales at a low cost

  • Learn to define your target audience to ensure that your ads are shown only to the people who are interested in the products of your business.

  • Learner are able to construct a functional and attractive Facebook page and instagram. Know how to read the ads metrics data in order to optimize and increase conversation rate. 

01

Entrepreneurship Mindset

02

Digital Marketing Concept

03

Sales Funnel 

04

Paid Media, owned Media and Earned Media

05

Branding/ Marketing in Social Media

06

Facebook/instagram for Business Marketing 

07

Facebook Algorithm

08

Strategies of Content Creation

07

Ads Campaign Planning and Strategies 

08

Facebook / Insta Ads Structure

09

Facebook Ads Optimization

10

Narrow Audience and Narrow Further

11

Facebook Ads Retargetting

12

Facebook Messenger Marketing

13

Whatsapp for Business

14

Implementation and Exam

Registration
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