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Course Overview

A TikTok business course teaches businesses how to effectively market their brand on TikTok. The course covers content creation, advertising, analytics, and advanced strategies like influencer marketing. The course may also cover case studies of successful TikTok marketing campaigns and provide insights into emerging trends and best practices.

The objective of the course is to equip businesses with the skills they need to develop effective TikTok marketing strategies that align with their goals. By the end of the course, businesses should be able to create engaging TikTok content, run effective ad campaigns, and measure their success on the platform.

Course Objective

  • Understanding the basics of TikTok: Participants will learn about the TikTok platform, its features, and how it works, including the various types of content that perform well on TikTok.

  • Creating a TikTok strategy: Participants will learn how to develop a TikTok marketing strategy that aligns with their business objectives and target audience.

  • Creating engaging content: Participants will learn how to create compelling, attention-grabbing content that resonates with TikTok's audience, and how to optimize content for maximum reach and engagement.

  • Leveraging TikTok advertising: Participants will learn how to use TikTok's advertising platform to reach new audiences, promote products or services, and drive conversions.

  • Measuring success: Participants will learn how to track and measure the success of their TikTok campaigns, including key metrics such as reach, engagement, and conversions, and how to adjust their strategy based on data analysis.


Tiktok Introduction and Monetization


Tiktok Strategy


Creating high performance and viral video contents


Tikok Marketing


Tiktok Live event for Business


Tiktok Shop for e-Commerce

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